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Ly oversaw everything from art direction, styling, beauty, scouting and production. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614966954716-J8HN6H9J21ZFY6Y425BC/th_40e5e675bca425995eac137274844274_NY6.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614966722565-KON0DSAY5TDOBZ5NMSPT/th_40e5e675bca425995eac137274844274_ny01.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614966692590-IVY7RTZPVDRIM7S010YL/th_40e5e675bca425995eac137274844274_NY2.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614967576587-KIWWXMMWGDCHYYU63GZS/th_40e5e675bca425995eac137274844274_NY3.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614967139903-RZ8JNPIC76CKL2ZW6NLB/th_40e5e675bca425995eac137274844274_Capture_0801.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614967168805-6NC84U5H6ZUCW9JTX8M0/th_40e5e675bca425995eac137274844274_Capture_070.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615328656094-6RJUM5MNT4UX103FDC9V/1444271545PJW520COS73507lo.jpg CREATIVE AND ART DIRECTION - COS MONTREAL CAMPAIGN ART DIRECTION • CASTING • PRODUCTION • BEAUTY • STYLING PHOTOGRAPHED BY PAUL JUNG https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614967461900-RUKLNXYQM46792GRNH5T/th_40e5e675bca425995eac137274844274_NY4.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614967433353-NYFGESFCJXDAC8FUXFU8/th_40e5e675bca425995eac137274844274_Capture_029.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614968449397-SZDVSQX5K9KGXP3LGSFP/th_40e5e675bca425995eac137274844274_Capture_047.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1614968420164-3GJT6JUX5LUJB6WYXWY6/th_40e5e675bca425995eac137274844274_NY5.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615329121434-73RNNBXE8KW3U4SIKC6B/th_0456bc7716e9c596c5d5cf2b5a85389e_1444276173TRUSST_COS_IP5.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615329090192-GIL1GHMSJINMPTZYFOSG/th_40e5e675bca425995eac137274844274_TRUSSTCOS11lo.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615331273264-1PHTHZCSG8S1VZ75USS2/th_0456bc7716e9c596c5d5cf2b5a85389e_1444276255TRUSST_COS_M3.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615331299234-VN5FJAHYSRDHP97UB66O/th_40e5e675bca425995eac137274844274_IP_COS_5.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615333850305-2R543DSKHJ8KRPCTKO6D/th_40e5e675bca425995eac137274844274_trusstcos12m.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616858500642-Q7T5SB9CWDUUENUBS5TM/ff23b97674639a4ef18b63538ca22006.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616858530159-JVK67W8HA9IALULBGHX1/405cbf4297edefc3f5083a5984c6d5ca-1.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616858559748-9HOCHBEGXECO39ZUIN12/74a41986ae0aea0a48c5d025b098b04d.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616858596782-8U78CH3BCSXZK8YS4F45/60ec4e7f7955d24ff05cd31e3cd681f4.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1619367193624-D5IOCIC6DGXSLHYEVUYY/Screen+Shot+2021-04-25+at+12.11.45+PM.png CREATIVE AND ART DIRECTION - NANOR CREATIVE DIRECTION • ART DIRECTION • PROP STYLING • EXECUTION Ly worked with the founder of lifestyle brand, NANOR, to help launch her luxury candle collection by creating strong visuals that highlight the product and their key ingredients. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615334125137-7FKT3JSU0WQXEB8JRG69/th_40e5e675bca425995eac137274844274_20151129_Trusst_Shot04_016.jpg CREATIVE AND ART DIRECTION - BRIT’SFOUNTAIN CREATIVE DIRECTION • STYLING • BEAUTY • PRODUCTION Ly’s previous creative agency, INTRUSST, quickly became a cultural and creative reference for those in the industry. Not only for the work they did with their clients but for the creative they generated on their own. INTRUSST at the time, created editorial newsletters for which Ly guided creative content and creation. This served as inspiration and insight into creative explorations of the moment. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615335938839-LMKH3BY4V831FMGTVY3N/th_0456bc7716e9c596c5d5cf2b5a85389e_1433531674TRUSST_RH2.jpg CREATIVE AND ART DIRECTION - RAD by RAD HOURANI CREATIVE DIRECTION • ART DIRECTION • PRODUCTION To showcase designer Rad Hourani’s unique design principle and aesthetic the two collaborated on a limited-edition publication consisting of 100 looks titled 1814 225 1814 81521181149 (numeric code that spells out Hourani’s name). Each look was printed on clear acetate overlay sheets; a reference to medical anatomy books and children’s paper doll cahiers. The book’s simple interactivity engages the viewer’s participation while showcasing the transformability of Rad Hourani’s SS11 collection. Each acetate sheet is laid over top of the nude model to mimic vintage dress up paper dolls in a elevated way. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615336176028-N5LQ22RX3UKFKA5SBS27/th_0456bc7716e9c596c5d5cf2b5a85389e_1433531680TRUSST_RH1.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615337839721-3LTDTS4ITGFMIVOS1I2A/TEAMM_ANDREWLY_Annabelle_Bouncy_001.jpg CREATIVE AND ART DIRECTION - ANNABELLE COSMETICS ART DIRECTION • BEAUTY DIRECTION • MAKEUP • CASTING • PRODUCT DEVELOPMENT Ly has been collaborating with Annabelle cosmetics since 2016 to help create strategic products and campaigns for their target market through product testing, consumer analysis and trend reports. Along with the development of complete campaign programs including creative direction all the way through to casting. Working alongside and closely with the marketing team in refining strategic implementation and execution as well as product development and product testing. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615337986116-F4TWV4MFH7DGKQPDCKTL/TEAMM_ANDREWLY_Annabelle_Bouncy_003.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615337961647-S13T3ZDAZBBCBHA1983W/TEAMM_ANDREWLY_Annabelle_Bouncy_002.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616946589180-DOFYDATXUP7NTKE3G1VA/TEAMM_Andrew_Ly_2020_Annabelle_Fall_001.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616946617468-XPJDPTM0INY3JNAANR7W/TEAMM_Andrew_Ly_2020_Annabelle_Fall_003.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1618504615678-0H4QU1VUS683ZQNUCZIH/TEAMM_Andrew_Ly_2020_Annabelle_Fall_002+copy.jpg CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1618504753178-LXFE6FZZPKWN2E4G37T1/unnamed.png CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616947270278-194WH4OSRTDK0LJNVEOI/Screen%2BShot%2B2021-03-28%2Bat%2B11.59.42%2BAM.jpg CREATIVE AND ART DIRECTION - RUDSAK NYC CREATIVE DIRECTION • ART DIRECTION • STRATEGY • CASTING • BEAUTY • PRODUCTION For the brand’s first NYC / US store opening at Hudson Yards, Ly devised an integrated communications program and campaign that leveraged local talent and people of influence to help garner awareness and generate buzz. Featuring talents such as Coco and Breezy (DJ, activist and eyewear designers), Juno Shen (neon artist previously featured in Vogue) model and activist George Okeny and famed photographer Greg Swales. The campaign resulted in a 360 programming with social, in-store and on-line. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616949051912-9ZBG3G0GD1BDLRNU33U8/Screen+Shot+2021-03-28+at+12.28.26+PM.png CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616949090775-IB6YROWDU4EV5ZDSWH2O/Screen+Shot+2021-03-28+at+12.07.08+PM.png CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616948568126-9GWAFHB8S2OP100MNK7X/Screen+Shot+2021-03-28+at+12.21.28+PM.png CREATIVE AND ART DIRECTION https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1615339558714-K2FWW0NK2K31OZ5IN2EM/Saty%2BPratha-LOOK-02_B7A0004.jpg CREATIVE AND ART DIRECTION - RUDSAK SUMMER NIGHTS CREATIVE DIRECTION • ART DIRECTION • STRATEGY • CASTING • BEAUTY • PRODUCTION To build up their transitional category Ly developed a seasonal campaign concept for Rudsak’s early fall launch in late August. Featuring the mood of those last nights when the temperature starts to cool but we still seek to hold on to the outings in the last summer nights in the open air. https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616850013389-WG5P40XVAQEJUF5WVEKO/Screen+Shot+2020-11-05+at+8.58.51+PM.png CREATIVE AND ART DIRECTION - RUDSAK CREATIVE DIRECTION • ART DIRECTION • CASTING HOLIDAY 2019 featuring Canadian super model Meghan Collison and Rosie PHOTOGRAPHED BY MAX ABADIAN https://images.squarespace-cdn.com/content/v1/603e87849fd93d1d6b4d9a18/1616855367238-QMFBCK9KIKEGJ1ZJHIFH/ls_2_1000.jpg CREATIVE AND ART DIRECTION - LUKA SABBAT STYLING • BEAUTY Under the direction of former SSENSE creative director, Francisco Salvado, Ly had the opportunity to guide the fashion story through his styling and beauty direction. Though Luka typically is seen in high-end streetwear and Saint Laurent, Ly shifted the register. 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